Abstract A phenomenon that has been noticed more and more in media and the public space in recent years is what is called Guerrilla gardening. It means the illicit cultivation of someone else?s land. This report's intention is to analyze what impact Guerrilla gardening could have on today's urban space in terms of stable changes in norms and physical design. I have also focused on guerrilla gardener?s choice to carry out these actions illegally, without asking for permission, and what impact that could have on the issue of appropriating public space.

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

This study aims to explore how a gardening project with elderly living in Djuröhemmet, a nursing home outside Stockholm, affected them regarding psychological well-being and their experience of participation during the planning and construction of the memory garden. The gardening project is new in its kind by allowing the residents to influence the design of the garden by sharing the project leader their gardening memories from previous parts of their life and by wishing for specific plants and items.  The method being used was qualitative interviews where we interviewed seven people living in Djuröhemmet who participated in all or parts of the project. The theoretical framework is Molins (2004) definition of participation, but also theories of meaningfulness, social needs and gerotranscendence were applied. The results indicate that the participants did not realize that their involvement during the planning helped developed the garden.

This study is a first attempt to try to understand what the variables could be that make the person responsible for the grave sign up for grave gardening services by the church or to maintain the grave by him- or herself. There has been almost no research done within this subject. This study has been made by a qualitative research method and interviews have been performed with both persons responsible for the grave who have gardening services made by the church and with those who maintain the grave by themselves. The characteristics that are affecting consumer behaviour and the buyer decision process are presented in the theoretical part of this study. That is done so it can be seen if a comparison between the results of the study and the basic theoretical concept is possible, resulting in an understanding of how the costumers think and argue about this question.

The movement of the allotment gardens reached Sweden in the beginning of the last century. The allotment gardens quickly spread among the big towns from Malmö in the south and to the far north of the country. Today, there are about 42 000 owners of allotment gardens in Sweden. This work will show the differencies and similarities comparing the original ideas of allotment gardens with how they are used today. The specific questions were; what are the reasons to acquire an allotment garden; is it used for raising vegetables and fruit or only for growing flowers; is what is cultivated there also gathered and used or is it cultivated only for the pleasure of gardening; and finally how the owners of the allotment gardens spend their time there ? by cultivating the land or by recreational activities. Literature studies were made as well as an inquiry at one allotment garden area i Lund. The ideas of the original allotment gardens in the beginning of the 20th century were as much based on the need of getting out of the aparment to a healthy environment, as cultivating vegetables for economical reasons.

To be able to research the chain of development and its causes within military doctrines you need to describe the change and categorize it to make it understandable.This essays intent is to categorize a phenomenon within the Swedish doctrine to make it available for further research about doctrinal development. The categories are found in two of the great theorists on guerrilla warfare due to the subjects? resemblance to guerrilla tactics and its means.The phenomenon that is to be researched is directly translated as ?the free war? which basically means the use of irregular warfare behind the enemy lines. The description of ?the free war?, by whom and when it is used, are the factors that have changed during the second half of the 20th century, and have therefore been placed into different categories.

Abstract Spiritual gardening, historical perspective and epistemology, - how do these concepts connect? A review of the ideologies of four pragmatic growers. The purpose of this thesis is: ? to present an alternative forthcoming perspective on knowledge, that may be of significance for future theories and knowledge about growing and gardening. ? to lift experiences with Nature Spirits into an academic context, that permits us a closer look at the phenomenon. ? to contribute to an academic platform connecting humanistic and natural sciences. The intention of this text is to bridge the differences between the strictly rational traditions of knowledge and those more experience based ones. The thesis wants to show that much can be won if feeling based and mental reflections once again are approached as equal sources of knowledge. The aim is to give an orientation about the subject of Nature Spirits. The interesting fact is not whether (that) one can talk to nature, but how one does it and that more can be understood about nature and the reality that the established sciences study. The form for this study of literature is a describing presentation; to put names on and give wording to the phenomena of Nature Spirits and Plantdevas. The sources of literature are four pragmatic practitioners of spiritual gardening who have written extensively about their own work.

Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Trädgårdens hantverk och design 21 hp, 2012.

I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag.

Syftet med denna studie var att genom semistrukturerade djupintervjuer, med särskild fokus på visuella gerillakampanjer, kartlägga de av byråerna benämnda karaktärsdragen för gerillakampanjer samt byråernas arbetssätt för dessa kampanjer.Fem semistrukturerade djupintervjuer genomfördes på respektive respondents arbetsplats utvalda genom ett kombinerat strategiskt och bekvämlighetsurval.Resultaten visade tydliga karaktärsdrag för en gerillakampanj. Utifrån dessa har följande definition tagits fram: en gerillakampanj kännetecknas av att den saknar köpt medieexponering och ofta karaktäriseras av en kreativ, ofta situations- och miljöanpassad, utformning som på egen hand väcker stort intresse eller uppmärksamhet relativt mot den nyttjade budgeten i syfte att skapa djupare relationer med mottagaren.Arbetssätten för en visuell gerillakampanj och vanliga gerillakampanjer skiljer sig inte nämnvärt mot arbetssätten för en traditionell reklamkampanj. Vid framtagandet av en gerillakampanj görs juridiska överväganden om huruvida lagöverträdelser kan komma att krävas. Det framkom även att spridningen i efterhand av en gerillakampanj var viktig för att få så stort genomslag som möjligt genom nyttjandet av traditionell media..

För att tränga igenom dagens enorma brus i media krävs ständigt nya metoder att kommunicera med sin målgrupp. Detta yttrar sig inte minst inom en av de mest klassiska kanaler för marknadsföring, annonsering. En annons definieras som ett betalt meddelande med en identifierad säljare som söker att sprida ett budskap till en särskild målgrupp. Gerillamarknadsföring kan definieras som användande av okonventionella metoder för att nå marknadsföringsmål, och fenomenet blir ett allt mer frekvent inslag i marknadsföring idag. Gerillamarknadsföring tillämpat i annonsering kallas ?guerrilla advertising?, eller gerillaannonsering på svenska.

I have observed that hedges are not as prevalent in gardens in the north of Sweden as in the south despite a number of beneficial qualities attached to their use. Consequently, the primary purpose of this essay is to examine the potential for the use of ligneous or woody plants as hedges in a cold climate. The aim of this study is to provide information about the various varieties of ligneous plants that can be used for both pruned and unclipped hedges in the north of Sweden. Because the hardiness of the ligneous plants is a vital factor here, only plants that are hardy enough to survive in the Swedish hardiness zones V to VIII are included in this study. Roses, dwarf shrubs, conifers, bushes with a final height of less than 1 metre and plants that ?bleed? have been excluded.

Baron Carl Adam von Nolcken was born in 1811. In 1834 he took over Jordberga Estate in the South of Skåne from his father. The estate remained in his possession until his death in 1857. von Nolcken was interested in agriculture and horticulture from an early age and attended the newly started Institute of Agriculture, Degeberg in Västergötland in the early 1830:s. At Degeberg, von Nolcken learnt all about modern farming methods, which he put into practice on his own estate. von Nolcken was one of the persons who during the mid 19th century worked intensely to develop horticulture and the art of gardening in Skåne.